New Avon Plans K-Beauty Collaborations

Under the LG H&H umbrella, New Avon says it will unveil multiple cross-LG brand partnerships later this year, harnessing top Korean innovation, science, and technology.

One of its planned collaborations is Avon x The Face Shop, a collection of skincare and makeup in exclusive shade ranges and new-to-Avon formats such as cushion formulations of foundation, highlighter, and blush.

A flagship beauty brand for LG H& H, there are currently 1200 The Face Shop stores in Korea, stocked with popular sub-brands such as Dr. Belmeur, a clean skin care range.

These evolved cosmetics delivery systems, expanded shade ranges, and healthy ingredients showcase Avon's dedicated push into the future of beauty, and its growing commitment to bringing consumers and Avon Representatives top trends and the latest formulas, said the firm.

“We couldn't be more thrilled and excited about our new alliance with LG Household & Health,” said Evy deAngelis, head of sales enablement for New Avon. “As a company, Avon has always served two equally important constituencies: passionate consumers and our community of inspirational Representatives. Under the new ownership of LG H&H, known for its pre-eminence in technology and innovation, we're able to offer our consumers and Representatives an unparalleled slate of new initiatives and product offerings.”

Another collaboration in the works: Avon x Chi, three hair care products crafted from a unique blend of certified organic botanicals including aloe vera, pomegranate, and hibiscus.