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Trimax plans Q1 launch.
December 29, 2017
By: TOM BRANNA
Editor
Trimax Corporation, Inc. and its wholly owned subsidiary Saavy Naturals Inc. will launch a 100% all-natural baby care product line called Saavy Baby in the first quarter of 2018. The Company considers the current growth trend in the baby care market along with increased attention and demand for all-natural products for babies, to be perfect timing for the release of the Saavy Baby's 100% all-natural, vegan, cruelty free, non-GMO, soy free, palm free, luxurious product line in 2018. “We are extremely proud to announce the introduction of our latest all-natural baby care product line Saavy Baby due out in the first quarter of 2018,” said Hugo Saavedra, CEO of Trimax Corporation and Saavy Naturals Inc. “This latest line represents our commitment to bring the very best luxurious body care products to adults and now babies alike. A tremendous amount of time and research has gone into this new line and we look forward to establishing our presence in this niche market by making Saavy Baby the premier choice for mothers who want and expect the very best for their infants.” The $56 billion global baby personal care market is expected to grow at an annual CAGR of approximately 7% from 2017 to 2024. The increasing awareness among consumers regarding child hygiene and the growth of the organized retail sector are some of the primary factors driving the increase of the baby personal care market, according to Grandview Research. The baby care personal products market is largely driven by increasing births in developing countries and also due to increasing awareness of consumers about child hygiene. This is further supported by increasing disposable income and the changing lifestyle of consumers in developing countries. Furthermore, couples married and parenting while in their mid-thirties to mid-forties are considered to be more financially stable, thus resulting in higher spending capacity for baby care products. Additionally, increase in the number of working mothers globally is also driving the market. This growth is attributed to increased purchasing power and hence, substantially higher spending on baby care products. Among all segments of the baby personal care products market, the baby skin care products and toiletries segments collectively contributed the highest share in terms of revenues. Furthermore, these two segments are expected to post double-digit growth in terms of revenue in 2017 with a continuation of further growth through 2024. Baby personal care products comprising organic ingredients is also expected to contribute to growth of the baby personal care products market during the forecast period, according to FMI Research. According to Trimax, the move toward natural and organic personal care might seem like just another element of this, but the numbers show that these products are not so much a trend as a fundamental industry shift. Year-over-year growth of natural and organic personal care reached 9.3% outpacing the conventional beauty category. Natural and organic personal care is luring consumers, inspiring young brands and attracting acquisition-hungry CPG companies-and it's popping up everywhere, from mom-and-pop retailers to big-box stores. “Globally, the natural and organic personal care industry has graduated from a niche industry to a force to be reckoned with,” says Jasper van Brakel, CEO of Weleda North America. Trimax plans to offer 100% all-natural, vegan, cruelty free, Non-GMO, soy free, palm free, luxurious baby care product lines which will include: • A handcrafted baby Soap with Shea Butter Chamomile & Lavender to enhance the baby's soft skin with the calming addition of essentials oils of chamomile, lavender, calendula and enhanced by the therapeutic properties of moringa and kukui oil. • Baby body wash and shampoo • Diaper cream • Calming mist spray • Baby powder • Baby skin and body lotion In other news, Trimax continues to report record online sales for its Hemp body care products. The company is currently conducting feasibility research in order to expand its market share into additional products in the hemp and CBD body care space and expects further announcements shortly. The company got its big break on Shark Tank.
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