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Beauty meets Innovation at Booth 1323.
May 11, 2009
By: TOM BRANNA
Editor
Beauty meets Innovation at BASF’s Booth 1323. BASF will present its extensive personal care expertise with a new look in brand advertising. The new Beauty Care concept represents a synthesis of beauty and care. It reflects inspiration, magic, and passion on the one hand, power, reliability, and quality on the other. BASF offers one of the most comprehensive portfolios in the personal care industry, including products for hair, oral, skin and sun care, and color cosmetics. The high quality range includes actives, polymers, effect pigments, UV filters and surfactants. Designed to meet customers’ needs, BASF Beauty Care Ingredients will launch newly developed thickening polymers for hair care and skin care, providing ease of use and a pleasant consistency, as well as a new effect pigment for color cosmetics and personal care products. More info: www.beautycare.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP
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