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Former Laura Mercier exec Alexandra Papazian takes the helm.
September 13, 2021
By: Christine Esposito
Editor-in-Chief
Customized beauty brand Function of Beauty has named Alexandra Papazian as CEO. She succeeds Zahir Dossa, co-founder, who will remain on the board as executive chairman. As CEO, Papazian will be responsible for accelerating Function of Beauty's global growth, driving product innovation, expanding into new channels and markets, and continuing to build on the brand's industry-leading customized manufacturing capabilities. Papazian has served in numerous leadership roles in the beauty industry and brings more than 20 years of experience building and growing top-tier global beauty brands for L'Oréal, including Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Shu Uemura, Viktor and Rolf, and Maison Margiela. Most recently, she served as the global president for Laura Mercier where she was responsible for re-launching the iconic brand following its acquisition by the Shiseido group. During her tenure at Laura Mercier, Papazian led the company's global expansion in Asia, Europe and the Middle East, while transforming the company's digital and social media presence, redesigning the customer and point of sale experience, and spearheading the creative reinvention of the brand as aspirational, feminine, and modern. “Function of Beauty continues to experience rapid growth. In the past year alone, we have launched products in two new categories, expanded into brick and mortar through our partnership with Target, and completed our acquisition of Atolla,” said Dossa. “As we look to build on our momentum and move even further into personalization, we are confident that now is the right time to transition to the next generation of leadership. We are excited to benefit from Alex's deep experience building leading global beauty brands as Function of Beauty prepares for the next phase of expansion. I look forward to working with Alex and the rest of our leadership team as we continue delivering the best personalized hair, skin, and body care products to consumers globally.” In December 2020, Function of Beauty received a a $150 million strategic minority investment from L Catterton. “I am thrilled to be joining the Function of Beauty team,” said Papazian. “Function of Beauty is a true industry pioneer and the level of precision and sophistication at which the Company uniquely formulates and customizes each product is nothing like I've ever seen in the industry. We have significant opportunities ahead to leverage Function of Beauty's unparalleled, state-of-the-art technology, software, and production capabilities to continue the Company's growth. Function of Beauty has an extremely talented team, and I'm excited to enter a new chapter of growth as we advance the Company's mission of making personalization the new norm.”
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