New CMO at Rodan + Fields

Rodan + Fields, LLC has named Elisabeth Charles as chief marketing officer.

Charles brings more than 25 years of experience scaling and managing international, high growth companies and driving marketing campaigns for iconic brands. Most recently, she was the SVP, GM of Old Navy Outlet, following CMO roles at Old Navy and Athleta.

“Elisabeth's strong track record as a marketer and strategic business leader make her a terrific addition to our leadership team,” said Diane Dietz, CEO and President, Rodan + Fields. “Her breadth of experience building successful global brands will propel Rodan + Fields forward during our next phase of growth as we strive to be the number one skincare brand in each market we serve.”

Charles will drive strategy and vision for brand marketing, creative and consumer loyalty. She will spearhead consumer engagement, marketing for product launches and global campaigns, and drive forward the brand's digital marketing strategy.

Prior to her work at Athleta, Charles was CMO at Petco. Previously, she held senior marketing roles at Victoria's Secret and Taco Bell.

Charles has a bachelor's degree from the University of California-Berkeley and a master's degree from Harvard Business School.