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August 1, 2017
By: TOM BRANNA
Editor
BASF recently showcased new ingredients, formulations and concepts for use in color cosmetics, hair care and skin care. For example, micro-proteins strengthen and rejuvenate hair while fulfilling the demand for animal protein alternatives. A 3D molecular network of biopolymers, control release a moisturizing complex on both scalp and hair. A Hair Care Texture kit pushes the envelope on traditional textures and formats. For skin care applications, BASF has introduced powerful bio-actives to help strengthen the structural components within skin layers for youthful skin appearance. New pigments from the Colors & Effects brand include a skin tone shade effect pigment with excellent chromaticity and lightness. Other new pigments include an intense magenta interference effect pigment with exceptional chroma and brilliance; and pigments in the metallic bronze and copper family, which provide clean, brilliant colors with high sparkle characteristics, according to the company. More info: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP
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