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Distribution agreement with major beverage company.
May 23, 2011
By: TOM BRANNA
Editor
Borba, Inc. has signed a distribution agreement with Haralambos Beverage Company – the makers of Vitamin Water, Snapple, Gatorade and Arizona Iced Tea – for its cult-favorite Skin Balance Waters, each designed to aid skin from the inside out. Now, the drinks will be available for purchase at drug, grocery and convenience stores in Southern California.The waters have been priced at $1.99. Borba Skin Balance Waters, a favorite among Hollywood’s elite and beauty gurus in-the-know, are the original, first-ever beauty drink, according to the company. Made with exotic, powerful super foods including pomegranate to clarify, acai berry for anti-aging, lychee to replenish and guanabana to firm, the water’s are designed to boost H2O’s natural hydrating properties for optimal skincare benefits. “I’m so thrilled to be expanding our Skin Balance Water’s reach and availability,” says Scott-Vincent Borba.“As the first beauty beverage amped up with super food benefits, I feel that consumers will be thrilled to quench their thirst for beauty and health conveniently at all their favorite local stores.” Borba’s “Inside Out” beauty philosophy extends beyond just one’s complexion – the brand is contributing 6,000 units of the Replenishing Skin Balance Crystallines, designed boost skin’s moisture content and aid in hydration, to Operation Hot, a non-profit club whose mission is to send deployed American troops personalized care packages to boost morale and spirits.
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