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A relaunch is planned for Spring 2010 with more to follow.
January 12, 2010
By: TOM BRANNA
Editor
Brand Matter LLC, which owns the Ellen Tracy brand, has inked a licensing deal with Palm Beach Beauté for Ellen Tracy women’s fragrances. The agreement calls for the spring relaunch of the signature Ellen Tracy fragrance in upscale department and specialty store doors, according to Brand Matter. “We are excited to add to our growing roster of licensees and to enter the strategically important beauty business with Palm Beach Beaute,” said Rick Platt, president of Brand Matter. “After talking with many companies, it became apparent that the PBB team gets the Ellen Tracy woman and will deliver to her a wonderful experience.” Plans also call for the “a new prestige launch” in spring 2011, Brand Matter stated.
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