Company News, Financial News

New Investors for SPF Brand Supergoop!

Hugh Jackman, Spanx founder and others follow previously announced majority investment from Blackstone Growth in 2021.

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By: Christine Esposito

Editor-in-Chief

Supergoop! and investment firm Blackstone announced new investors. The new group hails from the realms of business, media and entertainmen: Hugh Jackman, Jenna Lyons and Michelle Wie; female entrepreneurs from within Blackstone’s portfolio, including Sara Blakely (founder of Spanx) and Whitney Wolfe Herd (founder and CEO of Bumble) among others; and Main Street Advisors and the I Promise School, as well as G9 Ventures, founded by Amy Griffin, and SC Holdings.

This new partnership follows the majority investment in Supergoop! by funds managed by Blackstone Growth (BXG) in late 2021.

“We’re thrilled to see continued business momentum as part of Blackstone’s network, and the support of our new investors marks a new growth chapter for the brand. We are doubling down on our mission to create groundbreaking products as we educate as many people as possible on the importance of daily SPF,” said Amanda Baldwin, CEO of Supergoop!. “We have more work to do to truly reach our ambitious goals and our team is ready and motivated for the road ahead as we continue to change the way the world thinks about sunscreen.”

“We are incredibly grateful to welcome this inspiring group of investors to Supergoop!, and for all of the support Blackstone has shown our business. We’re humbled by their excitement to join our mission of encouraging people around the world to protect their skin and create new daily routines and habits, and we are more ready than ever for our next phase of growth,” said Holly Thaggard, Supergoop! founder and chair of the board.

Thaggard founded Supergoop! in 2005.

Supergoop!’s Ounce by Ounce program has donated more than 4,300 SPF pumps to over 1,600 schools and youth organizations across America.

The new investment round also marks a collaboration with the LeBron James Family Foundation's I Promise School to provide both educational materials as well as products.

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