New Leadership at Aura Cacia

Aura Cacia welcomed Fred Bacher as vice president of sales – Essentials. He comes to the Aura Cacia brand team after spending seven years making significant contributions and driving the growth of Frontier Co-op’s Food & Flavorings business, advancing to his most recent leadership role, senior director of sales. 

Bacher has more than 20 years of sales, marketing and business development experience in both the natural products and health care industries, most notably leading national accounts and executing growth strategies within the natural/organic and grocery/specialty channels.