New Natural AP from Tom’s of Maine

Tom’s of Maine is rolling out its new Naturally Dry antiperspirant line, which it contends is the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources and without artificial fragrances, preservatives and silicones found in many conventional brands.

Tom’s of Maine new Naturally Dry performs to the same FDA standards for wetness protection required for all underarm antiperspirant products. This 24-hour odor protection formula also contains olive leaf extract and natural fragrance. Naturally Dry antiperspirant is available in both Unscented and Natural Powder scent and is 100% recyclable from canister to cap, through the Gimme 5 recycling program.

“Feeling fresh and dry is critical to our sense of confidence every day so we spent years developing a formula that delivers the same wetness protection as conventional brands but made entirely of ingredients derived from plants and mineral sources,” said Peter Bright, marketing director at Tom’s of Maine. “Some antiperspirants may feature only one or two natural ingredients so it’s important to read the label. After years of development and testing, we feel women can finally make a change for good with Naturally Dry antiperspirant.”

Tom’s of Maine Naturally Dry antiperspirant hits stores nationwide this month at a suggested retail price of $4.79 for 2.25 oz stick and will be available in unscented and natural powder scent.