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New on QVC: 4-in-1 Lip Product

An anti-aging balm, gloss, stain and lipstick SKU from IT Cosmetics.

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By: TOM BRANNA

Editor

Popular QVC anti-aging marketer IT Cosmetics’ latest innovation is Vitality Lip Flush, which is said to take the place of four products:lipstick, conditioning lip balm, hydrating lip gloss and lip stain, all in one! Hydra-Luxe technology—including ingredients such as plum oil, cherry oil, shea butter, aloe and jojoba—work together to treat, hydrate, condition and nourish lips, minimizing the appearance of lines and wrinkles. Antioxidants such as vitamins A, C, and E, acai, green tea and white tea round out the mix.

Colors available include Je Ne Sais Quoi, a sheer pink; Love Story, a rich, just-bitten pink and Pretty Woman, a sheer berry. A trio set retails for $39.25 on QVC.

More info: www.qvc.com



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