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The brand rolls out new clean cosmetics and face formulas.
August 11, 2020
By: Happi Staff
BareMinerals has unveiled several new products, including a serum-infused mascara, a brow gel, an eye treatment, an age defense & renew serum, and a neck cream. Makeup Strength & Length Serum-Infused Mascara is a vegan mascara that provides longer, fuller lashes instantly and over time. According to bareMinerals, its lightweight, ultra-black formula with fortifying plant-based serum delivers longer, fuller, thicker and denser lashes in 8 weeks. Additionally, the mascara includes a new patent-pending paddle brush, designed to mimic the classic makeup artist trick of using a spoon to lift lashes. With a flattened profile that gently lifts lashes up, then out, to lengthen without wiggling or tugging, this unique applicator features five rows of bristles with wide reservoirs to deposit mascara evenly. Strength & Length Serum-Infused Brow Gel is designed to provide fuller, denser brows instantly and over time, while filling sparse areas. The lightweight, buildable gel formula contains mineral pigments to mimic the natural brow color for a natural-looking tint, and provides flexible hold with no stiffness or flaking, says the brand. Skin Care SkinLongevity Long Life Herb Eye Treatment is a clean, vegan, anti-aging treatment, powered by the unique superfood Long Life Herb to clinically strengthen skin. Helping to defend against visible signs of aging, the lightweight gel-cream formula “brightens and revives the appearance of delicate skin and improves the skin’s resilience and suppleness.” Brilliant Future Age Defense & Renew Serum protects your complexion from damage and environmental stressors. Blending manganese, vitamin C, chai hu extract, and youth peptide, Age Defense & Renew Serum helps to fight early signs of aging and prevent later signs of aging. Ageless Genius Firming & Wrinkle Smoothing Neck Cream helps to improve elasticity and smooth dry skin. The formula is powered by mineral gold, age-defying peptides. It reduces the appearance of wrinkles and horizontal neck lines and uses Algae Extract to support the skin’s barrier.
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