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Learn more about Rheomer 33 at booth no. 311.
October 21, 2011
By: TOM BRANNA
Editor
Rheology polymers have traditionally found use in applications with specific stabilization and suspension needs. The lack of widespread appeal of specifically acrylates copolymers is directly related to the strong negative impact on aesthetics it causes and formulation constraints. The physical interactions that give acrylates copolymers their suspension properties are the same ones that make acrylates copolymers sensitive to salt and difficult to formulate into clear products. Moreover, the overly strong suspending properties of acrylates copolymers have a strong negative impact on foaming volume and foam quality of rinse off formulations. Rhodia (Booth No. 311) has developed an innovative polymer, Rheomer 33 as an introduction to our new, upcoming line of rheological agents for personal care applications. Rheomer 33 responds to many of the trends and claims in today’s rinse off market. This new polymer showcases excellent suspension properties, ultra high clarity, and good foam properties.Rheomer 33 is especially efficient in high salt content and difficult to thicken systems, even exhibiting synergistic thickening with salt. The material can be used in a wide variety of rinse off formulations, containing either sulfate or sulfate-free surfactant systems. More info: Rhodia, member of the Solvay Group; Tel: 609-860-4000; Email: [email protected]; Website: www.rhodia.com
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