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New roll-on perfume is a unique blend of a musky amber, earthy vetiver and a warm santal base.
July 8, 2024
By: Melissa Meisel
Indie beauty brand Violette_FR is growing for 2024.
Designed by artist Violette Serrat, Avec Amour is a roll-on perfume. This versatile fragrance features a blend of musky amber, earthy vetiver and warm santal base notes, balanced with ylang-ylang middle notes and bergamot top notes.
“To me, beauty is a mood —not a ‘look’. That’s why I couldn’t develop any other products before creating this perfume. I had to capture that sensual, daring, free attitude that makes a person feel beautiful way before they put makeup on,” said Serrat. “This scent, above all, makes you feel something, but it also serves as a gentle reminder that beauty so often emerges from what we cannot see. It doesn’t stop with scent however.
“When you touch a roll-on fragrance directly to your skin, it becomes a sensual way in which you connect back with yourself throughout the day. This is not a moment to be ashamed of, so I made Avec Amour tiny and chic so you’d be proud to pull it out of your bag and reapply—wherever. A few people might fall in love with you along the way, but that’s just a side effect. First and foremost, you apply it ‘with love’ for yourself.”
Launched in 2021, Violette_FR is a multi-segment beauty brand that offers personal care products, including the topselling Boum-Boum Milk.
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