New Salon Concept Debuts at Aveda

Aveda rolled out Salon A-Commerce, a new business solution available exclusively to its global network of salons. According to the company, this new offering is a turn-key online platform that enables salons to increase their profitability by selling products online without any of the time, investment or inventory management traditionally associated with an e-commerce presence.
 
While the “customer-facing” interface is salon-branded, Aveda handles the backend fulfillment and related costs for all orders placed through the platform, including shipping and handling (using environmentally-friendly packaging materials as much as possible), promotional offers and samples, inventory, credit card processing fees, diversion control, and providing loyalty points through the Pure Privilege program. Participating salons earn a flat commission rate on all sales to participating salons, as well as robust backend reporting on all purchases. 
 
Salon A-Commerce operates through a white label-style interface which allows salon owners to easily set up an e-commerce webpage that seamlessly integrates with their existing website. The platform, which is accessed via a custom vanity URL or through the salon’s homepage, comes with a full suite of customizable modules.
 
According to the company, Salon A-Commerce is rolling out across the global Aveda network over the next two years, beginning this summer with Aveda Lifestyle and Concept salons across North America.
 
The introduction of Salon A-Commerce aligns with the launch of the brand’s significant “Know What You’re Made Of” advertising campaign – two major initiatives building up to the brand’s 40th anniversary celebration in October of this year. The platform and campaign are part of a series of exciting new changes for the brand, all of which will positively impact Aveda salons, artists, guests and employees. Further brand news will be announced before the end of 2018.