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Men's fragrance set to debut next month from Coty Prestige.
January 5, 2010
By: TOM BRANNA
Editor
Next month Joop! will introduce Freigeist (free thinker) within the Coty Prestige selective distribution network in Germany, Switzerland and Austria. According to Coty, Freigeist will match the sales volume of the first signature Wolfgang Joop men’s fragrance, approximately $30 million to $45 million. Unlike its oriental predecessor, however, which bowed in fall 2008, Freigeist is described as a fresher, floral, fougère. Sophie Labbé and Alienor Massenet of International Flavors & Fragrances composed the scent, which features a top note of gin, a wild jasmine heart and wild leather and mahogany base notes. The bottle, which was designed by Lutz Herrmann, is a petrol blue color. The five-unit Freigeist range is comprised of 50- and 90ml. eaux de toilette priced at $75 and $105 at current exchange rates; a 90ml. aftershave splash ($75), and a 200ml. hair and body wash and a 75ml. deodorant stick, both priced at $33.
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