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Get ready for the next wave in fragrances.
August 31, 2012
By: TOM BRANNA
Editor
BCBG dove into the fragrance pool last year with the launch of its signature fragrance with New Wave Fragrances LLC. Now, the fashion house is set to debut BCBG Max Azria Bon Chic a scent developed with new licensee Elizabeth Arden. Next month, Bon Chic will debut in Dillard’s and BCBG stores. The fragrance includes top notes of black raspberry, Asian pear and mango; middle notes of pink peony, violet and orange blossom, and base notes of soft woods, vanilla and cashmere musk. Like BCBG’s last fragrance, Bon Chic’s faceted bottle is capped off with the brand’s butterfly logo blossoming into a flower, but Bon Chic’s bottle is gold, a change from the earlier fragrance’s pink bottle. A 1.7oz eau de parfum will retail for $55 and the 3.4oz edp will cost $75.
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