New Scents for Lane Bryant, Pitbull

Isabel and Ruben Toledo are partnering with Lane Bryant on two new scents that mark the designers' and the retailer's foray into the world of designer fragrance. The new juices, which bow in September, are sold under the Hothouse Beauties banner.
 
Developed with Givaudan, the scents are categorized as a floral, fruity gourmand (Kuba Rose) and a floral, fruity musk (Crystal Honey).  A 
2.5 fl. oz. eau de parfum spray is $52.50 each  and .33 oz rollerball is $16.50.

“We are thrilled to work with Isabel and Ruben Toledo on the first ever fragrance collaboration for Lane Bryant,” said Lane Bryant's CEO Linda Heasley. “We already know our existing customer is drawn to the Toledos' approach to artistry and design and hope this venture opens the door to more women experiencing the brand for the first time.”  
 
In other fragrance news, Armando Christian Perez, aka Pitbull, is also rolling out new scents—Pitbull Miami Man and Pitbull Miami Woman.
 
“I fell in love with Miami as a little kid,” said Perez. “I wanted to bottle the city's uniqueness in the Miami fragrances, so the world can fall in love the same way I did…305 till I die.”
 
Givaudan perfumer Caroline Sabas was the nose behind Pitbull Miami Man, which is a citrus fougere, while Steve DeMarcado of Fragrance Resources assisted the rapper with Pitbull Miami Woman, which is a fruity floral.
 
The two scents, which have a suggested retail price of $35 for 1.0 oz., and $55 3.4 oz. bottle, are available this month at Sears, Walmart, Perfumania.