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New Shopping Site Targets Ethnic Marketplace

WeAreOnyx.com offers monthly membership program.

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By: TOM BRANNA

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WeAreOnyx.com launched as the first ever online beauty platform dedicated to Black women. According to the company, the site lets users learn from beauty experts, shop recommended products directly from the video page and sample everything before they buy in the monthly OnyxBox – while membership is $20 a month.


“We couldn’t help but notice this key demographic not having a place to go to for their beauty needs,” said Delali Kpodzo and Myriam Bocobza, creators of We Are Onyx, “so we felt it was our duty to create a platform to do just this.”
For more on the burgeoning ethnic personal care marketplace, look out for the April 2013 edition of Happi.


More info: www.WeAreOnyx.com

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