News from Latin America

Here’s a look at Natura VôVó for him and her. The line includes soaps, moisturizers and fragrances.

In sharp contrast to its recent sensual product launches for men and women, Natura is introducing a new range for grandparents and their grandchildren.

The line, Natura VôVó (grandfather/ grandma), includes two perfumes for men and women, liquid soap, body moisturizer to soothe older skin and a massage cream for hands and arms to promote more physical and emotional contact between grandparents and grandchildren, according to Natura.

The line includes an“Album of Our Memories,” which lets grandmas and grandpas show their grandchildren how the family tree branches out, along with stickers and envelopes designed to inspire the memories through olfactory memory.

Wheaton Brasil AcquiresPlastclean

Wheaton Brasil, the largest manufacturer of glass flasks for perfumes and cosmetics in Brazil, has acquired Plastclean’s flask decorating operations for perfumes and cosmetics in a $25 million deal.

Wheaton Brasil’s sales have risen 30% this year, according to Renato Massara, commercial director, Wheaton. This acquisition nearly triples the company’s decorating capacity and consolidates its position as both a national leader, and as one of world’s largest companies in this segment.

Chanel Flasks for Brazilians

Meanwhile, SGD, the French manufacturer of glass for the pharmaceutical and perfume industries, announced that it would produce premium packaging in Brazil, using technology imported from Germany and Italy.

SGD will invest $44.2 million in its plant in São Paulo and double its production capacity from 1 million to 2 million units a day in 2012.

Neymar Signs with Baruel

Neymar, the young football player on Santos (São Paulo) and a member of the Brazilian national team, has signed a one-year contract with Baruel to promote its personal care products.

Baruel’s Tênis Pé has been the leading foot deodorant brand in Brazil for more than 20 years.

This agreement is valid through the 2012 Olympics and includes participation in commercials and events.

A Risqué Fashion Week

Big Universo (Orion Cosméticos), Brazil’s No. 1 nail polish, is the official sponsor of Fashion Week, the largest fashion event in Latin America.

The spring/summer edition of Fashion Week gave audiences a sneak peak at the spring/summer collection of Risqué nail polishes, which will be launched in October. The shades complement the look of all models during the seven days of parades.

In other news, Big Universo sponsored the 15th edition of the LGBT Pride Day in São Paulo. The event held this year on June 26, featured a 24-foot long float with music provided by a group called the Electric Trio.

New Packaging Plant in Chile

BO Packaging, the Chilean producer of recyclable packaging, will invest $70 million to set up a plant in Ponta Grossa (PR). The two-phase project includes a leased structure of 7,000 square meters and, later, the construction of another facility on a 100,000 square-meter space.

Bertin Sells Beauty Unit

After more than two months of negotiations, J&F Participacoes Financeiras

acquired several brands from Bertin’s Hygiene and Cleanliness. With the transaction, valued at $ 350 million, J&F now owns brands such as Neutrox, OX, Francis, Hydratta and Phytoderm, Kolene and Karina, encompassing more than 600 SKUs.

Progressive Goes Natural

Glamour Rubi Restructuring—a product of the Brazilian brand Cadivel, which is present in 30 countries—was nominated for the GreenBest Award, a national prize of sustainability.

The product was tapped for including in its formulation the active sugarcane cysteine, derived from sugar cane and cysteine, a sustainable alternative to replace the progressive brush, which is made with aggressive assets for smoothing, as the tioglicolate and the hydroxides.

Jequiti Adds Sean John

Jequiti, a direct sale company by SS Group, has launched its first international scents, Unforgivable and Unforgivable Woman, by Sean John Fragrances from Aramis and Designer Fragrances. The perfumes, developed by American rapper Sean John, will be produced in Brazil by Lange Cosmeticos. For Lasaro do Carmo Jr., president of Jequiti, the aim of selling international brands is to increase the attractiveness of the portfolio with a unique product and from a respected brand such as Sean John Fragrances.

“We always have an open eye on innovation and worldwide perfumery trends. With this exclusive novelty, we want to expand our share in this segment with premium brand perfumes,” said do Carmo.

“Unforgivable is already a success abroad and we are sure it will be a success in Brazil,” he added.

Brazil is the No. 1 market for global fragrances, with sales of $6 billion in 2010, representing a growth of 33% over the previous year, according to Euromonitor.

Sharon Enters Brazil

Sharon Laboratories, a preservative supplier with global headquarters in Israel, has opened a subsidiary in Brazil. The plant, located in Indaiatuba, São Paulo, will produce mixtures of preservatives for the cosmetic industry in Brazil and eventually for the entire Latin American region.

“The goal is to increase extensively our market presence and transform SLB to become the main choice of preservation for the Brazilian formulators, as we did in other countries where Sharon products are used,” said Assaf Burstein, executive director Sharon Laboratories Ltd.

For the past several years, Sharon Laboratories’ product line has been distributed in Brazil by quantiQ, which has offices, labs and distribution facilities throughout the country.

Sueli Ortega

Correspondent

Sueli Ortega has written forIsto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.

She has her own website, Cosmeticos BR and can be reached at [email protected]