Next Generation Arrives at Pop Beauty

Pop Beauty Inc.: appointed Felix Strand as its president. Strand has beauty and business in his veins. From an early age, he witnessed the growth of Pixi, the family-owned business that  his mother Petra created more than 16 years ago. Using his acquired business acumen, Strand has helped solidify and accelerate Pixi’s position in the beauty industry.


Strand previously served as vice president of Pixi while also managing its sister company, Pop Beauty, which is slated for broad expansion later this year. 


In his new role, Strand will continue at the helm of both brands, executing his vision for expansion while also participating in retail distribution and marketing initiatives.