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Fragrance free and citrus formulations out now at select stores.
August 27, 2010
By: TOM BRANNA
Editor
The latest rollout at Seventh Generation is a hand wash — the first of its kind to feature purely plant-derived cleansing ingredients that deliver the rich, foamy experience, according to the company. The dermatologist-tested hand wash is available at select Target, Bed Bath & Beyond, Harmon and Christmas Tree Shops stores in fragrance-free, dye-free Just Clean or Fresh Citrus, which is scented with essential oils and botanical extracts from orange, grapefruit, and mandarin orange. In other news, as part of a long-term strategic partnership, Walmart will carry a variety of cleaning products from Seventh Generation, including the brand’s laundry detergent, dish soap, disinfecting wipes and all purpose sprays. An expanded assortment of products, including baby diapers and wipes, will roll out on Walmart.com in September. More info: www.seventhgeneration.com
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