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New cocoa butter product out now.
September 21, 2011
By: TOM BRANNA
Editor
NFL players (and twins) Devin and Jason McCourty took on new roles – as spokespeople for the new Cocoa Butter Formula Lotion for Men from Palmer’s skin care, a brand the brothers have used since childhood. As the new faces of the lotion, the first-ever from the product created just for men, Devin and Jason filmed an ad shoot at their alma mater, Rutgers University, yesterday. The football-themed ad campaign to tackle rough, dry skin will be on radio, TV and in print this winter. According to the company, the twins were a natural fit as brand spokespeople for the new men’s lotion for both body and face, as Palmer’s products are popular in professional sports locker rooms’ across the country. The twins play for the New England Patriots and Tennessee Titans, respectively.
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