Nielsen Names L’Oreal Paris Innovation Winner

Over the past years, Nielsen has evaluated more than 20,000 new product launches, singling out those that truly “break through” the clutter—skyrocketing consumer demand right from the get-go and sustaining growth over time. Today it released its 2015 Nielsen Breakthrough Innovation Report awarding big brands such as Pepsico, Kraft, MillerCoors, Kellogg’s, Nestle Purina, Atkins and L’Oreal Paris.

In 2012, L’Oreal Paris launched the Advanced Haircare collection; taking a “no compromises” approach and re-defined the hair care category, according to Nielsen. The launch was grounded in insights on women and their hair, as the US demographic uses more heat tools and perform more chemical processing than many of their global peers. The launch included five distinct sublines – each was a complete regime including a hair care treatment, which transformed the way consumers were buying hair care (in systems versus one off products).