Nilofer Vahora Named Amika’s First CMO

Nilofer Vahora will serve as Amika’s first chief marketing officer (CMO).

“Bringing Nilofer Vahora on as Amika’s first chief marketing officer marks a pivotal moment for us,” said Chelsea Riggs, Amika CEO. “Her extraordinary ability to build brands with authenticity and creativity perfectly aligns with Amika’s DNA. Nilofer brings the bold vision and expertise we need to propel Amika’s growth. As a brand rooted in inclusivity, joy and responsibility, we’re excited for her leadership in amplifying our unique voice and redefining what’s possible in the beauty industry.”

As CMO of Amika, Vahora will oversee all marketing functions, with a focus on amplifying the brand’s unique identity and connection with consumers.

“Amika has built a brand that’s as bold and vibrant as the community it serves,” she said. “What sets Amika apart is its unapologetic individuality and its ability to celebrate all people and all hair types while delivering products that truly perform. It’s more than a haircare brand—it’s a movement that encourages authenticity, creativity and self-expression. I look forward to building on this strong foundation and amplifying Amika’s unique voice in the haircare space.”

Tenures at Milk Makeup, Shiseido and More

Vahora has over 20 years’ experience driving innovation and growth for beauty and fashion brands. Her expertise spans a diverse portfolio of beauty and fashion brands, with a special focus on digital-first strategies and consumer-centric growth.

Most recently, she was CMO at Milk Makeup. Her leadership was instrumental in transforming the brand into a digital-first, leveraging disruptive campaigns and a bold, creative marketing approach.

Prior to her role at Milk Makeup, Vahora held senior leadership positions at Shiseido and Rebecca Minkoff, where she successfully launched category-defining products and implemented creative marketing strategies that elevated brand equity and expanded market share.