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Nine d’ Urso is Face of Bottega Veneta Scent

Daughter of fashion icon will appear in print ads.

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By: TOM BRANNA

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Coty Prestige has signed an agreement with Nine d’Urso to be the face of Bottega Veneta’s first fragrance for women, an yet-to-be-named scent set to be on counters in September.


d’Urso is the French-Italian daughter of the French fashion icon Inès de la Fressange and the late Italian businessman and art merchant Luigi d’Urso. The agreement with Coty marks the first time that d’Urso has represented a brand of any kind.

“I chose Nine to introduce this fragrance because there is something classically elegant about her, yet she is totally modern. She conveys a sense of heritage worn lightly but with respect,” said Tomas Maier, creative director, Bottega Veneta.

“Nine d’Urso is a natural choice to represent Bottega Veneta’s first women’s fragrance. Not only is she naturally graceful, but she has an innate, almost aristocratic elegance, true to the brand,” said Françoise Mariez, SVP international European marketing licenses, Coty Prestige.

d’Urso has signed on to do print ads for the Bottega Veneta fragrance for a worldwide campaign photographed by Bruce Weber. The Bottega Veneta fragrance, whose name and scent will be announced at a later date, will be on counter in September 2011.

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