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Leave-in product with HTX technology rolls out in 2012.
November 10, 2011
By: TOM BRANNA
Editor
Thinning hair is frequently associated with a decrease in the number of hair fibers on the head but hair diameter also plays a significant role in hair thinning.Hair diameter can decrease during different stages of your life and even a small loss in diameter can have a significant visual effect. Next month, P&G salon brand Nioxin will introduce DiaMax with HTX, a new thickening “Xtrafusion” leave-in treatment that has been scientifically designed and tested to increase the thickness of each existing hair strand for beautiful, thick-looking hair, according to the company. “As a leader in thinning hair for more than 22 years, Nioxin has a rich history of offering products that effectively address multiple aspects of hair thinning and arming stylists with the tools to advise their clients,” said Reuben Carranza, CEO, P&G Salon Professional North America.“DiaMax is our answer for stylists and consumers who are looking for instant thickening results they can see.” DiaMax contains HTX technology, which was developed by P&G Beauty Scientists who combined a “skin care inspired approach for hair” with advanced research findings.HTX is an advanced complex with a combination of caffeine, panthenol, niacinamide and dimethicone. More info: www.nioxin.com
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