Nivea Names Grita Loebsack As President of Executive Board

The Supervisory Board of Beiersdorf AG has appointed Grita Loebsack to the company's executive board effective January 2022. 

 

In the newly-created position as president, she will oversee the global management of the iconic brand. Loebsack joins from Essilor Luxottica, where she is currently chief marketing officer.

 

“With Grita Loebsack, Beiersdorf gains an experienced manager with broad international expertise in skin care and global brands,” said Reinhard Pöllath chairman of Beiersdorf's supervisory board. “Leading the iconic Nivea brand, she will be an excellent addition to the executive team in driving the implementation of the C.A.R.E.+ strategy.”

 

Loebsack, has broad management experience in skin care as well as global brand building through previous leadership roles at Essilor, Unilever and L'Oréal. She began her career in strategy consulting. In 1996, she joined L'Oréal where she held different marketing and business roles for 16 years, for one, as international marketing director skincare L’Oréal Paris and global brand president Vichy. 

 

In 2012, Loebsack was Unilever’s executive vice president, global skincare, before joining Kering as CEO of fashion and leather goods for a diverse fashion portfolio. She then assumed responsibility at Essilor as chief marketing officer and member of the executive committee.