No7 Beauty Launches Pure Retinol Skincare Collection

No7 Beauty Company has expanded its cult favorite Advanced Retinol 1.5% Complex Night Concentrate product with new Pure Retinol Collection, products that deliver the transformative effects retinol is known for, but even better, they’re gentler on skin. The newly introduced No7 Pure Retinol Night Eye Cream and Night Cream improve the appearance of fine lines and wrinkles, uneven pigmentation, dark circles and other common skin concerns. 
 
The line features a slow-release encapsulation technology which minimizes irritation commonly associated with retinol. 
 
“Fifteen years of scientific research informed the new Pure Retinol range, and I couldn’t be prouder of the results,” said Dr. Mike Bell, head of science research at Walgreens Boots Alliance. “Our Night Cream and Eye Cream harness the power of pure retinol – balanced by No7’s Retinol Soother and Retinol Optimizer technologies – to help users achieve their specific skin goals, while minimizing irritation. The system is powered by a slow-release oil encapsulation technology, that preserves the retinol potency as well as ensuring controlled delivery into the skin, supported by extra nourishing ingredients like ceramides, shea butter and pro-vitamin B5.”
 
No7 Pure Retinol Night Cream contains pure retinol, advanced collagen peptide-based technology and shea butter. No7 Pure Retinol Eye Cream is infused with retinol and collagen peptide-based technology found in the night cream and Provitamin B. 
 
No7’s Pure Retinol collection is gentle enough to be used together as a daily regimen, according to the brand.
 
We See You Campaign
 
The Pure Retinol line is launching in conjunction with No7 Beauty Company’s new “We See You,” campaign in which No7 it is shining a light on the skincare needs of real women – especially those who have historically felt less represented in the beauty industry.
 
A recent study of women performed by No7 Beauty Company found that 63% of women of color, as well as older women, in the US don’t feel that there are enough effective skincare products for them. 
 
The “We See You” launch film is inspired by true-life scenarios, with vignettes that feature women who are No7 consumers and nonprofessional actresses.
 
“We take consumer sentiment very seriously, and when we saw the research that 6 out of every 10 women of color in the U.S. don’t feel there are enough effective skincare products for them, it was really important for No7 Beauty Company, and for me personally, to answer that need and make sure that all women feel seen by us,” said Anisha Raghavan, CMO, No7 Beauty Company North America, “The new Pure Retinol range has been tested on women with different skin tones, ages and concerns, as one step to show women that we see them and that we develop skincare products that truly serve all women.”
 
Furthermore, the brand has engaged it’s in-store consultants. More than 3,200 consultants have received certification on skin physiology, the power and purpose of retinol as a skincare ingredient, and how to introduce retinol to new users.