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Adds new shopping experience with a variety of brands.
February 10, 2017
By: Melissa Meisel
Nordstrom, Inc. is unveiling its latest shop concept, the advanced and addictive world of Korean beauty on Feb. 10 as part of its three-part series, KPOP-IN@Nordstrom. Pop-In@Nordstrom: KBEAUTY will offer a more than 500 cult favorites for women and men of the coolest and most exclusive products like banana milk masks and egg extracts to phyto skincare and masks fortified with extractions from volcanic islands. The shop will have everything from classics like bb creams, sheet masks and cleansers – to more cutting edge products like hydrating jelly eyeshadow, 24K gold-infused swabs, white flower masks and volume-controlled mascara. The shop will be a platform for several brands making their debut in US retail stores. Next up, Korean fashion will take the floor on March 31 as the third and final shop of the KPOP-IN series.
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