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Hair care brand adds 7,500 new retail outlets in 2012.
November 29, 2011
By: TOM BRANNA
Editor
Not Your Mother’s launched in 2010 and has gotten a phenomenal response from consumers, retailers, media and even celebrities.The brand’s signature eye-catching packaging and quirky product names coupled with high performing formulas and a strong sales and marketing campaign have proven successful, according to the company. Currently stocked at Walmart and Ulta, the brand is now set to debut at almost 7,500 new retail locations in 2012. CVS, Target, Duane Reade, Shopko, HEB, Supervalu and Soap.com are among the new retailers bringing in Not Your Mother’s hair care. “In addition to our current retail mix we are bringing in 6,200 CVS locations, 500 Supervalu stores including Jewel Osco, Shaws and Cub Foods, 300 HEB stores, 258 Duane Reade stores, 134 Shopko stores, Soap.com and select Target stores by the first quarter of 2012,” says Michele Sherbet, Not Your Mother’s brand manager and vice president of sales.“The retailers are excited to bring in this fresh, exciting line of products their customers have been asking for.” Current retailers Walmart and Ulta have experienced great demand for Not Your Mother’s and are responding with bringing in additional SKUs to their stores, added Sherbet. Not Your Mother’s, owned by Demert Brands, Inc., launched in 2010 and includes nine SKUs.An additional four SKUs are launching in the first quarter of 2012. The suggested retail price for each product is $6. More info: www.nymbrands.com
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