Not Your Mother’s To Branch Out

Gearing up for the fall and winter 2011/12 product introductions, Not Your Mother’s is not holding back.Known for innovative hair styling products sold at Walmart and Ulta, the brand is bulking up its portfolio with a bunch of new products, including:

• Hair growth shampoo and conditioner
• Freezing hairspray
• Split end repair treatment
• Six hair styling products in travel size
• A new bath line in six scents featuring shower gel, lotion and body spray

Not Your Mother’s was created out of the idea to provide high-quality products that combine performance with value pricing.The current product lineup includes: All Eyes On Me (a shape and shine hairspray), She’s A Tease (a volumizing hairspray), Beat The Heat (a thermal styling shield spray), Smooth Moves (a frizz control hair cream), Kinky Moves (a curl defining hair cream), Beach Babe (a texturizing sea salt spray), Girl Powder (a volumizing hair powder), Clean Freak (a refreshing dry shampoo) and Rise & Shine (a light shine mist).Each product has a suggested retail price of $5.99.

The brand is currently available in 1,500 Walmart locations and in all nearly 400 Ulta stores. Also carrying the collection are several regional retailers.

More info: www.nymbrands.com