Company News

Novel Skin Care, Cosmetics New at Shiseido

Spring 2012 launches feature eye cream, UV protector, crème eyeshadow and more.

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By: TOM BRANNA

Editor

Backed by more than 130 years of cutting-edge formulation technology, Shiseido offers high quality skin care, makeup and fragranceand is a staple in the beauty sector. Here’s a look at the brand’s top rollouts for Spring 2012:

Benefiance WrinkleResist24 Intensive Eye Contour Cream($55): A wrinkle-smoothing solution combats all five types of eye area wrinkles with mukurossi, chlorella and gambir extracts.

White Lucent Intensive Spot Targeting Serum ($125): This anti-spot serum diminishes visible dark spots in ten days and prevents future pigmentation from appearing, delivering flawless, even-toned skin.

White Lucent Anti-Dark Circles Eye Cream ($55): An intensive eye cream that effectively targets the two major causes of dark circles: pigmentation and poor microcirculation with Dark Circles Diminisher technology.

Urban Environment Oil-Free UV Protector SPF 42 ($30): This light, oil-free UVA/UVB sun protection lotion absorbs excess sebum and gives skin a matte appearance while guarding against daily environmental aggressors.

Perfect Mascara Full Definition ($24): Features an exceptional smudge-proof formula and dual-texture brush that captures individual lashes and provides remarkable volume, length and separation.

Shimmering Cream Eye Color ($25): Luxurious and deeply pigmented, the shadows glide effortlessly over the eyelid for strong color definition. These lightweight, long-wearing cream shadows maintain are inspired by Dick Page’s travels and provide a smudge-free finish that won’t crease or fade for up to 16 hours.

Shimmering Rouge ($25): Created by Artistic Director Dick Page, these luxurious lipsticks provide a combination of abundant shimmer and sheer color brilliance. Shimmering Rouge Lipstick enhances the lip’s natural fullness and plumpness, while helping to improve the lip’s texture and overall condition. Seven new shades were added to the collection.

More info:www.shiseido.com

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