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New advertising campaign, packaging and product launch.
June 1, 2010
By: TOM BRANNA
Editor
The iconic Noxzema brand, best known for its blue jars and minty scent, is back for Summer 2010 with new products, updated packaging and a new advertising campaign. Invented in 1914, Noxzema has been a trusted and valued skin care source for generations. To celebrate its return, the company introduces new Clean Blemish Control formulations – specifically designed for adult skin to help prevent breakouts and blemishes – and a fresh partner to the brand, Consulting Dermatologist Dr. Hilary Reich. “We’re thrilled that Noxzema will further strengthen the Alberto Culver skincare portfolio. With this re-launch, we’re bringing an iconic name, with years of history, to modern women, offering them the daily promise of a clean and fresh start,” says Cynthia Rolfe, vice president skin care, Alberto Culver. More info: www.noxzema.com
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