NPD Launches Beauty Retail Service in Germany

GERMANY: The NPD Group will launch its Beauty Retail Tracking Service, a new point-of-sale (POS) service tracking sales of prestige beauty products, including fragrance, makeup and skin care, in Germany.

This service, set to launch in 2019, will collect point-of-sale data covering both e-commerce and brick-and-mortar sales, offering subscribing clients a clear and complete picture of the industry, and an ability to keep up to date on market trends. They will also be able to access in-depth views of sales volume and market share at the category, brand, attribute, and product level, according to the market analysis firm.

“We are excited to be adding Germany to the growing number of countries included in the Retail Tracking Service for the Beauty industry,” said Martine Ringwald, SVP-Beauty Europe, The NPD Group. “This is a significant milestone in The NPD Group’s partnership with the industry. We have always been at the forefront of the beauty industry. As such, we owe it to our clients to be present and track the countries that matter most to them.”

Data reports and analysis from the Beauty Retail Tracking Service will allow clients and retailers to spot opportunities for growth and better understand market dynamics. By utilizing The NPD Group’s timely information on what is selling and where, clients and retailers will be able to better identify opportunities and emerging trends that will give them an edge against competition, guide product development, sales and marketing campaigns, and more.

With the addition of Germany to The NPD Group’s growing portfolio of beauty industry services, the company is now able to deliver data and insights from eight key countries, including France, UK, Italy, Spain, US, Canada, Mexico, and, of course, Germany.

More info:  npd.com