Nu Skin Is Betting on Aging

The global population of those over 60 is expected to more than double and surpass 1 billion by 2030, and reach nearly 2 billion by 2050. No wonder why Nu Skin Enterprises Inc. is confident that its revenue stream will expand for years to come, based on the significant aging of the world population and what seems to be an ever-increasing global focus on “retaining one’s youth.” Nu Skin’s skin care products and nutritional supplements are available in 48 worldwide markets through a 750,000 strong direct sales force and in China through 45 retail stores.

Last year, the company’s goal was to become the “world’s leading anti-aging company by addressing the sources of aging, not just the signs and symptoms.” With that in mind, Nu Skin is launching ageLOC products that are designed to reduce the number of facial skin free radicals. According to a Nu Skin sponsored study conducted by Stanford University, ageLOC serums and creams reduced the appearance of fine lines, wrinkles, crows feet and other signs of aging in a study group of 55-year-olds, making them appear seven years younger.

This study’s results, along with the popularity of their existing line of products with the 50-year-old and older population, bodes well for the company as the number of people age 50 and older will dramatically increase in the coming years, especially in some of the key markets in which Nu Skin has built a strong presence.

According to the United Nation’s Population Division, the growth rate of the world’s older (60-plus) population is already significantly higher than that of the total population growth rate (1.9% versus 1.2%, respectively), but by as early as the year 2025 the growth rate of those over 60 will be 3.5 times that of the rate of total population growth.