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Execs outline three-pronged growth strategy at Live Event.
October 20, 2017
By: TOM BRANNA
Editor
Nu Skin Enterprises, Inc. concluded its Nu Skin global Live! event in a sold-out venue in Salt Lake City with the company's sales leaders and customers, along with tens of thousands of viewers from around the world celebrating online via live stream. During the conference, company leaders outlined Nu Skin's growth strategy focused on: engaging platforms, enabling products and empowering programs. In addition, the company and its sales leaders raised funds for children's causes around the world as part of Nu Skin's Force for Good initiatives. “The energy from our sales leaders onsite and online was powerful as we leveraged a new format for our global convention, attracting a sell-out audience in Salt Lake City, with even more participating in real time through our Nu Skin Live! webcast,” said CEO Ritch Wood. “We continue to orient our sales leaders on our growth strategy as we work to become the world's leading opportunity platform, helping people improve their lives and the lives of those around them.” Speakers during the event highlighted the rise of social selling around the world and the important role it will play in driving future growth at Nu Skin. Company leadership outlined the steps being taken over the next year to engage its sales force with tools and technology that enhance their ability to reach more prospective customers and business builders via social platforms. Nu Skin unveiled its latest ageLOC skin care device and 18 additional products that have been developed to support sales leaders' social selling efforts. The new products include: ageLOC LumiSpa – a new dual-action skin care device that simultaneously delivers a skin-perfecting treatment and deep cleansing benefits, revealing smoother, softer skin after just one use. LumiSpa was developed by Nu Skin scientists in conjunction with a board-certified dermatologist and validated through rigorous clinical studies. The device features patent-pending micropulse oscillating and pore-purifying motion, which optimizes the benefits of both the skin perfecting treatment and deep cleansing. Its soft silicone treatment head is gentle and hygienic, moving at a precise frequency to promote optimal skin benefits. Customers can choose between two heads, as well as three cleansers that feature a unique ageLOC blend of ingredients, based on their individual preferences and skin type. PowerLIPS Fluid – intense, long-lasting lip color that contains a special blend of skin-nourishing ingredients to help soothe, smooth and prevent dry-out over time. With an easy, one-step application, the unique and comfortable lip color formula goes on smooth without feathering or bleeding. Dr. DanaT Nail Renewal System – the first and only dermatologist-developed nail care system designed to not simply cover-up nail appearance issues, but actually solve them. Dr. Dana's nail renewal products are clinically proven to transform dry, damaged, rough, ridged, or over-processed nails by exfoliating and hydrating nails for a healthier, stronger, more lustrous appearance in less than 10 minutes. Rau – a new high-performance, natural beauty line that combines the highest quality natural ingredients from around the world with a crowd-funding philanthropy program. The first three products of this new beauty line feature raw African marula oil. Made from the marula nut, marula oil has been an African beauty secret for centuries and is recognized today as a high-performance natural ingredient that provides intense skin nourishment. In other news, the company announced a new program called “Velocity” that provides more flexible and timely rewards for sales leaders. In addition, the company announced plans to introduce “Blu Rewards,” a new customer loyalty rewards program designed to enhance the customer experience with tiered recognition and flexible point redemption. Another highlight of Nu Skin Live! was the fundraising dinner and auction, with proceeds going directly to the company's charitable initiatives that improve the lives of children by offering hope for a life free from disease, illiteracy and poverty. The fundraising from the dinner and auction, as well as other on-site fundraising initiatives, generated more than $2.2 million in donations for the company's global Force for Good projects.
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