Marketing News

Nutrafol Offers Summer Promotion

If temperatures in a consumer’s zip code exceed 95 degrees for three or more days, the brand will provide a code to redeem a free month of their hair growth supplements.

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By: Lianna Albrizio

Associate Editor

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As consumers brace for one of the hottest summers on record with SPF in their totes, hair growth supplement brand Nutrafol is on-hand for consumers who unwittingly neglect their hair and scalp, which can also burn from the sun’s harmful rays without protective covering.

In a recent study, the brand discovered that while 90% of survey participants are aware of extreme summer heat’s impact on hair, nearly half (43%) aren’t taking any precautionary measures to protect their tresses. Exposure to extreme heat can induce hair shedding.

To combat potential damage from extreme heat, the dermatologist-recommended brand is vowing to support consumers’ hair health this summer. If temperatures in a consumer’s zip code exceed 95 degrees for three or more days, Nutrafol will provide a code to redeem a free month of their hair growth supplements.

Consumers are being asked to send an email to [email protected] with contact info and zip code to receive a promo code for one month of free Nutrafol.

The offer was timed to begin on the first day of summer (June 20) and will be valid through summer’s end (Sept. 21.)

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