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NYFW: Kérastase Creates Luxe Locks

Morris styles for Thomas Wylde event.

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By: Melissa Meisel

NYFW: Kérastase Creates Luxe Locks

For Thomas Wylde’s AW’16 show at New York Fashion Week, hairstylist Matthew Morris created a luxurious laissaiz-faire look with Kérastase. According to the company, the Thomas Wylde woman is “polished and luxe; she gets her hair blown out at a salon and lives with it for a while, laissez-faire.With a play on that, the hair look for this season is about lived-in luxury with a hint of effortless 90’s grunge-glam.”
 
Products used include Keratin Thermique, Materialiste, Elixir Ultime Bi-Phase Spray Oil and Fibre Architecte.
 
In other news, Anja Rubik will serve as the face of Kérastase’s “Visions of Style II” campaign, a transformational series of 10 photos depicting dynamic new hairstyles that bring the latest product, L’Incroyable Blowdry, to life. L’Incroyable Blowdry rolls out in May 2016.
 

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