NYSCC Looks at Packaging & Your Products

Packaging may not be the first concern of the cosmetic chemist, but the decision to buy and try that skin care formula is often made based on first impressions driven by packaging. With that in mind, the New York Chapter of the Society of Cosmetic Chemists will host Packaging and Your Products, Wednesday, Feb. 21, 2018 from 4-8pm, at The Venetian, 546 River Drive, Garfield, NJ.


Following a cocktail hour, the first speaker, Melania Craddock, Scholle IPN, will discuss, “In response to the clean label revolution, are their crossover technology opportunities between food and beauty care?” According to Craddock, The Clean Label movement in food has been growing for decades. Certain groups of consumers have always been interested in what should and shouldn’t be in their food but this ideal has become more and more mainstream. Consumers are armed with new information, and changed attitudes toward health, social issues, and the environment. And now they are demanding transparency into how the product they put in their bodies as well as on their bodies are processed and prepared. This presentation will provide insight into established — as well as emerging — technologies regarding food preservation and packaging with potential crossover solutions for beauty care.


After dinner, the second speaker, Dustin Wills, MW Luxury Packaging, will discuss, “New Trends in Beauty Packaging.” 
In this presentation he will detail two new trends that are gaining traction in the beauty packaging market and that are making a big impact for the brand and suppliers. Super Luxury Packaging is a classification for primary and secondary packaging that goes above and beyond traditional packaging in terms of craftsmanship, quality, treatments and of course price. Wills will look at what differentiates Super Luxury from other categories of premium and luxury packaging. The other trend, Influencer Kit packaging, is a relatively new phenomenon that has taken on greater importance in the era of #hashtags and social media marketing. A sort of arms race, brands are looking to stand out from the crowded market and make an impact while staying true to their brand all while creating truly interesting packaging.


To register, click here.