In anticipation of the highly anticipated movie of Summer 2023, “Barbie,” starring Margot Robbie and Ryan Gosling, due out July 21, NYX Professional Makeup has launched a limited-edition “Barbie The Movie” makeup collection in partnership with Warner Bros. Pictures.

 

The NYX Professional Makeup limited-edition Barbie assortment is inspired by the vibrant colors and electrifying energy in the movie. The collection includes two new shades of Jumbo Eye Pencil sticks in vibrant pink and electric blue; Jumbo Lashes featuring wisps of Barbie pink; two credit card-sized mini shadow palettes with a collectible mini butter gloss keychain; a mini cheek palette including two blushes and a highlighter; two smooth whip matte lip creams; a butter gloss in an exclusive Barbie Land Pink; and a mirror compact shaped like a flip phone.

As a brand embedded in diversity and proud artistry for all, NYX Professional Makeup will amplify the film's themes of empowerment through a global campaign featuring a diverse cast of Barbies and Kens, global influencer activations focusing on core brand values of embracing authenticity and diversity, and leveraging creators of all ethnicities, body types, sexual orientations, and genders to bring the collection to life both online and IRL. 

 

To further celebrate the release of the film, NYX Professional Makeup is joining forces with Warner Bros. Discovery, Mattel Philanthropy, and the Barbie Dream Gap Project on a social impact initiative to benefit global humanitarian organization, Save the Children. NYX Professional Makeup is encouraging fans to re-post their custom, Save the Children and Barbie co-branded, immersive Instagram filter to raise awareness for this global girls' empowerment initiative. 

 

From July 10 through July 28, for every time the filter is shared across Instagram, NYX Professional Makeup will donate $1, up to $25,000, to Save the Children, helping them provide access to education and learning tools to hundreds of thousands of girls to empower them to make their dreams a reality.

 

“As a beauty brand rooted in entertainment, we're thrilled to partner with an iconic studio like Warner Bros. on the new movie Barbie,” said Yann Joffredo, global brand president of NYX Professional Makeup. “The themes of empowerment and embracing inner beauty in the movie align deeply with our core values of advocating for self-expression and exploring your boldest potential. The new movie release has sparked so much nostalgia among its fans throughout the world and we're excited to play a role in building upon this momentum even more!”