Obagi Adds Skintrinsiq Skincare Device

Obagi is rolling out Skintrinsiq, its new device that marks its foray into the complementary skincare device market. The unit delivers a relaxing, spa-like facial experience that extracts impurities then infuses proven Obagi skincare products via treatment protocols customized for individual skincare needs. 
 
“The unique design of the Skintrinsiq device combined with its exclusive availability in the physician-dispensed and spa channels allows physicians and other healthcare practitioners to provide an efficacious treatment for the skin that capitalizes on the science and heritage of Obagi products,” said Jaime Castle, Obagi’s president and CEO. “We know during the pandemic that skincare products for our physician customers increased in importance to their businesses, with demand from patients reaching unprecedented levels. Skintrinsiq's value proposition is that the treatment has the ability to draw more patients into a practice to experience Obagi products, which will then lead to increased sales of the products.”
 
The Skintrinsiq device uses innovative Obagi InfuseIQ Technology to gently lift the upper layers of the skin, opening channels allowing impurities to be extracted and Obagi products to be thoroughly absorbed. When the vacuum stops, the channels close so that products are locked in and can continue working after the treatment is over. This sets the Skintrinsiq system apart from other devices, which rely on mechanical resurfacing to prepare the skin for application of products, according to officials.
 
Skintrinsiq devices have already been placed in more than 40 select skincare practices, according to the company, which recently was acquired by Waldencast.
 
Skintrinsiq treatments are recommended every two weeks for optimal results. For comprehensive skincare, the Skintrinsiq device also offers simultaneous blue and/or red LED light therapy that can be integrated without additional treatment time.