Obagi Revamps Website

Obagi Medical Products has implemented a new, more dynamic online experience for their customers and end-users, according to the company. This includes an enhanced Obagi.com with an updated look and feel, a branded Facebook welcome tab, You Tube page and their official Obagi blog.

These changes were made with an eye towards future growth and functionality for Obagi Medical Products’ core customers and consumers.They designed the site to match their brand philosophy, with a cleaner, clearer, more polished new look.

Some of the brand new features on Obagi.com include:

·Professional Business Center – one universal login area giving customers the ability to access the available tools and resources within their online “profile”, currently includes the Marketing Portal, Obagi Educator and Pedigrees (if applicable)

·Professional e-newsletter sign-up – physicians have the opportunity to sign up and receive consistent and valuable communications from Obagi

·Additional Inner Circle call-outs throughout the site to increase total membership

·Obagi Ambassadors are more prominent and are featured as real testimonials in the new “Why Obagi?” section

·New products along with other relevant Obagi updates are featured front and center on the rotating billboards

·Link to the Obagi blog – another channel in which Obagi can communicate and an open forum for customers and consumers to provide feedback, too.