Company News, New Products

Obia Naturals Gets a Makeover

New packaging and a website overhaul for 2016.


By: Melissa Meisel

Obia Naturals Gets a Makeover

Notice anything different with Obia Natural Hair Care lately?  Choosing the ideal Obia Naturals product for your hair and skin care needs has become that much easier thanks to a bright new look that draws on the brand’s eye-catching botanical flare.  The vibrant new packaging is part of an ongoing brand expansion, which will be backed by a new marketing and communications platform targeting the regions that support the well-loved vegan brand.
Customers will now start to see the new product packaging on shelves and will be able to also purchase their favorite products on a newly-designed Obia Naturals web site at
“We are always looking for ways to improve our products for our customers; both from a performance and a merchandising standpoint,” said Obia Ewah, Obia Naturals CEO and founder. “While we are very excited about our new look, we wanted to make sure we maintained the tried and true formulations that our customers have grown to love over the past 3 years.  The new branding is part of a comprehensive set of initiatives to reinforce OBIA Naturals as a thought leader in the beauty industry that is focused on the development of high quality products that are cruelty free.”  
The refreshed Obia Naturals logo reflects the brand’s commitment to maintaining moisture and hair health with non-toxic ingredients, said the company. 

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