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Supplement that benefits skin, hair and nails expands flavors with venerable bakery brand.
August 9, 2021
By: Christine Esposito
Editor-in-Chief
Supplement brand Obvi has teamed up with venerable bakery company Entenmann’s to create a new flavor collagen protein powder that’s good for hair, skin, nails and joints: Entenmann’s x Obvi Super Collagen Protein Powder Chocolate Chip Cookie. The launch marks Entenmann’s foray in the ever-growing realm of health and wellness. Entenmann’s dates back more than 120 years to 1898 when William Entenmann opened his first bakery in Brooklyn, NY. In the 1970s, it began selling products nationally. Collagen supplements in beauty continue to grow. “With a mission to bring people the best tasting collagen solutions available, teaming up with Entenmann’s has been a dream. We’re proud to have grown exponentially and in just two years be able to align with such an iconic name,” said Ronak Shah, CEO and co-founder of Obvi. “We’re thrilled to work with Obvi on this unique product offering that allows consumers to enjoy the flavor of our classic Chocolate Chip Cookies in a new and exciting way,” said Jason Amar, director of marketing at Entenmann’s. The Entenmann’s x Obvi Super Collagen Protein Powder will retail for $44.99 exclusively at MyObvi.com.
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