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New collaboration will bring indie beauty companies to Las Vegas Fashion Week.
December 13, 2019
By: Happi Staff
The organizers of the Offprice Show and Unfiltered Experience are collaborating on a beauty popup event where emerging beauty companies will be featured at Sands Convention Center on February 3–4, 2020, during Las Vegas Fashion Week. Unfiltered Experience will hold the popup event adjacent to the Offprice Show, allowing its buyers and boutique owners attending Las Vegas Fashion Week the opportunity to discover new unique beauty products, adding to their store assortments. “Our retailers come to Offprice to discover new collections and place orders—our partnership with Unfiltered Experience will allow these buyers new and exciting expanded opportunities,” said Tricia Barglof, CEM, executive director the Offprice Show. “Lifestyle and fashion boutiques can easily find emerging beauty products, particularly those with limited number of SKUs, to increase basket transaction size and improve their margins. Impulse items such as fragrance, body care, sun care, lip and nail color, alongside clean beauty products, are easy add-ons to display nearby the checkout counter.” “The indie category is currently driving innovation and growth in the cosmetics industry, yet no beauty tradeshow is able to deliver qualified boutique buyers in significant numbers, making this an untapped category,” said Daniela Ciocan, founder of Unfiltered Experience. “This collaboration will provide indie beauty brands access to boutiques who don’t require significant inventory, or the type of support typically requested by large national retailers.” Unfiltered Experience works hand-in-hand with influencers and media, who will be onsite to connect and collaborate with companies and boutique owners on social media content creation. Boutique buyers attending Fashion Week Las Vegas will be able to meet with beauty entrepreneurs to place orders on the show floor and network with the beauty companies present during the kickoff After Dark party. All Offprice Show attendees will be admitted to the Unfiltered Experience beauty popup. Registration for Unfiltered Experience will open December 27, 2019, on the company website. Registration for TheOffprice Show in Las Vegas held February 3-6, 2020, is open online and can be accessed here.
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