Ogee Forges Chain-Wide Rollout at Bluemercury

Ogee, a certified organic luxury skincare and makeup brand, has forged a full chain-wide distribution in Bluemercury, expanding to all locations nationwide beginning in March.

The milestone marks a significant expansion from Ogee’s initial launch with Bluemercury, which began in September 2022 on Bluemercury.com and extended to 10 select doors two years ago, officials said.

“Our partnership with Bluemercury has been transformative, reflecting a shared commitment to featuring certified organic products that support the health of people and the environment,” said Abbott Stark, co-founder and chief product officer of Ogee. “We are passionate about creating products that deliver exceptional performance without compromising our mission of sustainability. The enthusiastic response from Bluemercury customers has been incredible, and we are thrilled to now bring Ogee’s full range of best-selling products to beauty lovers nationwide.”

The decision to expand Ogee to all Bluemercury locations is reportedly driven by strong consumer demand and outstanding sales performance in the initial launch doors. This growth underscores the increasing demand for clean, high-performing beauty products that align with Ogee’s mission of sustainability and organic integrity, officials said.

Shoppers can discover Ogee’s best-selling products, including the Contour Collection, Sculpted Face Sticks, Complexion Perfecting Tinted Serum, Tinted Sculpted Lip Oil, Sculpted Complexion Stick, Brightening Botanical Eye Balm, Beyond Clean Volumizing Mascara, The Brush Cleanser, Full Bloom Sculpted Lipstick, Sculpted Skin Perfecting Powder and more.