O’Keeffe’s Puts New Campaign To Work

O’Keeffe’s Working Hands Hand Cream has rolled out new national marketing campaign. The campaign  features the brand’s many testimonials, showcasing Americans who are engaged in professions that require extensive and dexterous use of their hands—think nurses, workers from Mackinac Bridge in Michigan or those in a rural veterinarian clinic caring for livestock and family pets.
 
The new creative includes television, print, and digital advertising.

“Consumers identified so well with our testimonial approach to advertising that we knew we had to continue to communicate this way and build upon it, so more people could relate to individuals’ experiences with O’Keeffe’s,” said McKenna Brooks, director of marketing. “This campaign highlights folks in more extreme professions and tells not only of their experience with the product but also how their work exemplifies the Working Hands of America.”