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What's in store for the March 16-17 conference?
January 5, 2011
By: TOM BRANNA
Editor
Following the success of previous Cleaning Products events, the Cleaning Products Europe 2011 conference will take place on March 16-17 in Valencia, Spain. The conference will be held at the Barcelo Valencia Hotel, just a stones throw away from the stunning Arts and Science complex. The agenda features many high profile speakers from across the industry, covering all of the issues that are crucial to all involved in the cleaning products industry and provides innovative answers and ideas for moving on and out of the economic downturn. Dr. Keith Rutherford of Unilever and Dr. Mark Stalmans of Procter & Gamble will co-chair the two day conference and both will also present, giving delegates a unique insight into what the future holds for the cleaning products industry and an understanding of consumer behaviour attitudes towards sustainability. Day 1 opens with Dr. Peter Smallwood, associate consultant at IntertechPira, giving an overview of recent Pira market reports and the future environmental, legislative and technical challenges that are likely to face the industry. A focus on water usage and an opening presentation from another leading brand; Diversey, about their experience of driving sustainable water management among their customers, begins the second conference day. Day two also provides delegates with the chance to catch up on recent developments in the appliance sector in a presentation from CECED and Jo Lloyd, Director of REACHReady will give all the necessary updates on REACH. For the full agenda, visit www.cleaningproductseurope.com
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